How to Use Amazon’s UPC Lookup Feature to Your Advantage

How to Use Amazon’s UPC Lookup Feature to Your Advantage

Amazon is the world’s largest marketplace, and as such, it is always changing and evolving. One of the latest features to be added to the site is the Amazon UPC Lookup feature. This feature allows you to search for a product by its UPC code. This can be helpful if you’re looking for a specific product or if you’re trying to find a similar product. Here’s how to use Amazon’s UPC Lookup feature to your advantage.

What is a Amazon UPC code?

If you’re an entrepreneur selling physical products, chances are you’ve heard of Amazon FBA UPC codes. But what are they exactly? Do you need them? How do you get them? And what happens if you don’t have them? Never fear, my friend! I’m here to answer all your burning questions about Amazon UPC codes. Let’s get started.

How to Use Amazon's UPC Lookup Feature to Your Advantage 1

An Amazon UPC code—or Universal Product Code—is a unique 12-digit number that is assigned to each physical product sold on When a customer searches for a product on Amazon, this code is used to retrieve the listing from the Amazon catalog. In short, UPC codes help ensure that customers find the products they’re looking for on Amazon.

Do I need an Amazon UPC code?

If you want to sell physical products on Amazon, then yes, you need an Amazon UPC code for each unique product you plan to sell. You’ll need to provide this code when you create your product listings on Amazon.

How do I get an Amazon UPC code?


If you’re selling products that are already in the marketplace and have existing UPC codes, then you can use those same codes for your listings on Amazon.

If you want to create your own brand and generate UPC codes for your products, you will need to register the brand with GS1, the official global provider of GS1 GTINs, EAN, and UPC barcodes. Once your brand is registered with GS1, you will be able to purchase UPC codes for your products that are unique to your brand. You can then use these UPC codes to create listings for your products on the Amazon marketplace. Additionally, you may also need to provide a GS1 UPC code when applying for a GTIN exemption on Amazon.

What Are Amazon UPC Requirements For Amazon Sellers

• All products must have a unique UPC code
• UPC codes must be 12 digits in length
• The UPC code must be issued by GS1, the official UPC code governing body
• UPC codes must be properly labeled and placed on the product and packaging
• UPC codes must be provided to Amazon in the correct format (including correct placement on the product)
• All UPC codes must be valid and in working order (not expired)

What happens if I don’t have an Amazon UPC code?

bar code

If you try to list a product on Amazon without a valid UPC code, your listing will be rejected. So if you want to sell physical products on Amazon, make sure you have your UPC codes squared away before you start creating your listings!

How do I find a product’s UPC code?

There are a few different ways to find a product’s UPC code. The easiest way is to look for it on the product’s packaging. The code will be printed somewhere on the package, usually on the barcode. If you can’t find the code on the packaging, you can also try searching for it on the Amazon website. Just go to the product’s page and look in the “Product Details” section. The UPC code should be listed there.

Examples of Amazon FBA UPC codes

Example UPC code
Example UPC code

Above is an example of a Amazon FBA UPC code. UPC codes are 12-digit numbers that uniquely identify an item or product on the Amazon marketplace. UPCs are assigned to each product by the non-profit organization GS1 and are used by Amazon to categorize and search for items. Additionally, UPCs are also used by Amazon FBA to track and manage inventory.

What is the Amazon UPC Lookup Feature?

The Amazon UPC Lookup feature is a tool that allows you to search for products using their unique product codes (UPCs). This can be helpful if you’re trying to find out whether a certain product is available on Amazon or if you’re trying to find a similar product to the one you’re selling.

To use the Amazon UPC Lookup feature, simply go to the Amazon website and enter the UPC code of the product you’re interested in into the search bar. If the product is available on Amazon, you’ll see a list of results come up. You can then click on any of the results to get more information about that particular product.

Amazon UPC code in search bar

What is a UPC Finder?

A UPC Finder is a tool used to quickly and efficiently search for Universal Product Codes (UPCs) using other identifying features such as a product name, EAN, ASIN, or model number. UPC Finders are especially useful for eCommerce businesses, as they can help sellers quickly locate a product’s UPC code from its other identifiers. Additionally, UPC Finders can also help businesses cross-convert amongst UPC, ASIN, and EAN identifiers. Examples of UPC Finders include, UPCZilla, and Algopix.

Where should I buy upc codes?

UPC codes must be purchased from GS1, the official global provider of GS1 GTINs, EAN, and UPC barcodes. It is important to purchase your UPC codes from GS1 directly to ensure the appropriate information is reflected in the GS1 database. Using UPC codes that do not match the information provided by GS1 will be considered invalid by Amazon and could result in your listing being removed or your seller account being suspended.

Official GS1 website link below

Be careful of parties selling upc licenses!!

Companies looking to purchase UPCs from a reseller should be aware of the risks associated with doing so. Obtaining UPCs from a reseller could mean that the company has purchased an identical UPC as another company, leading to compliance offset charges. Additionally, Amazon has changed its Product UPC and GTINs policy, requiring sellers to verify the authenticity of their product UPCs by checking the GS1 database. As such, we recommend obtaining UPCs directly from GS1 (and not from other third parties selling UPC licenses) to ensure the appropriate barcodes are used and to avoid any potential issues with Amazon.

Printing Adhesive Barcode Labels

Adhesive barcode labels are labels that contain a barcode printed on them and are designed to be affixed to an item or product. These labels are used to uniquely identify items and can be scanned at point-of-sales to quickly and accurately process orders and transactions. Adhesive barcode labels are widely used in retail, manufacturing, and shipping industries and are available in a variety of sizes and materials. They are also available with different types of adhesives, depending on the surface the label will be attached to.

Where to order adhesive barcode labels?

The best place to order adhesive barcode labels is from a reputable supplier that specializes in labels and barcodes. and are two popular online suppliers that offer a large selection of high quality barcode labels at competitive prices. Additionally, UPCZilla and also offer custom printed barcode labels as well as blank labels.

How Can I Use It To My Advantage?

There are a few different ways you can use the Amazon UPC Lookup feature to your advantage as an entrepreneur. First, if you’re trying to decide whether or not to sell a certain product on Amazon, you can use the UPC Lookup feature to see if there are already other sellers offering that product. If there are, that means there’s likely demand for the product on Amazon. However, if there aren’t any other sellers offering that product, that could mean there isn’t much demand for it on Amazon and it might not be worth your time and effort to try and sell it.

Another way you can use the UPC Lookup feature to your advantage is by using it to find similar products to the one you’re selling. Let’s say you’re selling a black t-shirt on Amazon. You can use the UPC Lookup feature to find other black t-shirts that are being sold on Amazon so you can see what your competition is like.

You can also use it to find other products that might complement or be complementary to the product you’re selling. For example, if you’re selling a black t-shirt, you could use the UPC Lookup feature to find black jeans or black shoes so you can create a complete outfit in your listing and increase your chances of making a sale.

Read more about Amazon barcodes here:


The Amazon UPC Lookup feature is a powerful tool that every entrepreneur should take advantage of when selling products on Amazon. By using this tool, you can quickly and easily see what products are available on Amazon, what demand there is for certain products, and what other products might complement or be complementary to the product you’re selling. So next time you’re thinking about selling a new product on Amazon, make sure to do a quick UPC lookup first!

If you are looking for a pending order, read this blog post here.


Q: What is upc meaning?

UPC stands for Universal Product Code, and it is used to track items in stores around the world. It is based on international standards and is part of the Global Trade Item Numbers (GTIN) system. UPCs are used to identify specific products and their variations, and help businesses with tracking inventory and sales data. UPC codes contain data about an item, such as size or color, and can be purchased from GS1 or other barcode companies. UPC barcodes enable products to be sold, reordered, and tracked through supply chains. The difference between UPC and EAN barcodes is that UPCs are accepted around the globe, while EANs are European Article Numbers and were the identifier commonly used internationally before 2005.

Q: How long is a upc code?

It is a 12-digit barcode

Q: How many upc codes do I need?

The number of UPC codes you need will depend on how many different items you plan to track. If you plan to track only a few items, you may only need a few UPC codes, but for tracking hundreds of items, you will need hundreds of UPC codes. It is advisable to generate more UPC codes than you think you need to avoid running out.

Q: What is the difference between a product id and UPC code?

Product IDs and UPC codes are two different types of codes used to identify products. Product IDs are associated with a specific manufacturer, while UPC codes are universal product codes used by retail stores to identify products.

Product IDs are typically composed of a combination of letters and numbers. They are unique to the manufacturer and are used to track product information and sales data. Product IDs may also include color, size, and other attributes of the product. They can include a company prefix.

UPC codes, on the other hand, are barcodes that are used by retailers to scan the product at checkout. UPC codes are 12 digits long and are composed of two main parts: the company prefix, which is assigned to the manufacturer, and a product number. UPC codes are usually printed on product packaging and can be scanned at the checkout.

So, while product IDs are used by manufacturers to track product information and sales data, UPC codes are used by retailers to scan products at checkout.

Q: What is a global trade item number?

A Global Trade Item Number (GTIN) is a 14-digit number used to identify trade items, products, or services. It is a tool used by companies to uniquely identify all of their trade items. GTIN is an umbrella term that refers to the entire family of GS1 global data structures, which employ 14 digits and can be encoded into various types of data carriers. GTINs are used to look up product information across organizational boundaries and can be eight, 12, 13, or 14 digits long.

Q: Will a universal bar code scanner work with a upc code?

Yes, a universal barcode scanner will work with a UPC code. UPC codes are standardized global identifiers that enable products to be sold, reordered, and tracked through supply chains. UPC barcodes are the most common and support more robust inventory management systems

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