5 Quick Tips to Improve Your Amazon Product Description

5 Quick Tips to Improve Your Amazon Product Description

If you’re a FBA or affiliate seller, you know that one of the keys to success is writing great amazon product descriptions. Not only do these descriptions need to be informative, but they also need to be well-written and engaging. After all, you want potential customers to click through to your site and make a purchase! Here are five quick tips to help you write better a Amazon product description

1. Keep it Short and Sweet

Short amazon product description

If you want people to read your Amazon product descriptions, you need to make them short and sweet. Not everyone wants to read a novel in the form of very long amazon listings. Most shoppers just want the facts. So, focus on delivering the most important information and product details in the fewest words possible and avoid using lengthy sentences. When writing product descriptions break up your text with bullet points or subheadings so that it’s easy to skim. The sales page content should be brief and include the products benefits as well as the product features.

Product Titles

Example of product title

First impressions matter, especially when it comes to online shopping. Potential customers will make a split-second decision whether or not to add an item to their cart, and one of the main determinants in that decision is the product title. A well-written, engaging, and accurate product title can mean the difference between a customer’s buying decision and clicking “add to cart” or moving on to the next listing.

Amazon Product Description

Shorter product descriptions are often more effective than longer ones. In fact, Amazon’s own guidelines state that a product description should be no more than 200 words. That may seem like a tall order when you’re trying to accurately describe a complex product, but there are a few tricks you can use to make sure your descriptions are both informative and concise.


The power of bullet points:

One way to keep your product listings short and sweet is to use bullet points. By listing out the key product features in an easily digestible format, you can give customers the information they need without overwhelming them with text. Plus, using bullet points makes it easy for customers to scan your product description and lets your customers understand what it does and why they need it. It makes the buying decisions easier for customers which will result in more conversions for you.

An example of this in action is this Amazon product listing of the Instant 7-in-1 Multi-Use Pressure Cooker in five bullet points:

  • 7-in-1 Multi-Use Cooker–Pressure Cooker, Slow Cooker, Rice Cooker, Steamer, Sauté, Yogurt Maker and Warmer
  • utilizes 14 smart programs – Soup/Broth, Meat/Stew, Bean/Chili….etc
  • Replaces 7 kitchen appliances saving you space on your countertop
  • powerful 1000 watts for fast heating
  • 4 adjustable modes fit different foods — bone broth / soup….etc

From these bullet points, potential customers can immediately understand that the Instant Pot is much more than just a pressure cooker and it’s unique properties. It’s also a slow cooker, rice cooker, steamer, yogurt maker, and more all rolled into one appliance. It’s also clear that this product would be perfect for anyone short on countertop space since it takes the place of seven different appliances. 

Add in some keywords:

Keyword research is important for all aspects of your Amazon business, and product descriptions are no exception. In fact, including relevant keywords when writing your product descriptions can help improve your product’s search ranking, making it more likely that potential customers will find your listing.

Amazon Product description keywords are key to success

Including relevant keywords in your product description is essential for two reasons: first, it helps ensure that your listing appears in relevant search results; secondly, it helps Google (and other search engines) better understand what your product is and what it does. When choosing keywords, aim for terms that are both specific to your product and frequently used by potential customers when searching for similar items.

Write amazon product descriptions using as many keywords as possible while still sounding natural.

For instance, if you’re selling a women’s blazer on Amazon, some relevant keywords might be “blazer,” “women’s blazer,” “work attire,” “professional attire,” etc. Once you’ve selected a few keywords, sprinkle them throughout your description in a natural way; don’t force them in or stuff them in where they don’t belong just for the sake of getting them in there.

Long tail keywords are usually the best keywords to target because they are very specific phrases that potential customers are likely to use when searching for a product like yours. An example of a longtail keyword for the women’s blazer mentioned above might be “navy blue women’s blazer.”

Keyword research – Wrapping things up:

The first step in doing keyword research is to come up with a list of potential keywords. This can be done in a number of ways, but a good place to start is by brainstorming all the possible terms and phrases related to your product. Once you have a good keyword list, you can then use various online tools to help you determine which ones are the most relevant and popular.

One such tool dedicated to amazon sellers is Helium 10. This is one of the best keyword tools that allows you to see how often certain keywords are being searched for online. You can also use it to get ideas for related keywords and to see how competitive those keywords are.

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Once you’ve selected a few target keywords, make sure to include them throughout your product description in a natural way. Don’t force them in or stuff them in where they don’t belong – just sprinkle them in where they sound natural. Long tail keywords are usually the best ones to target because they are very specific phrases that a customer is likely to use when searching for a product like yours.

Assuming you’ve followed the tips above—using bullet points where appropriate, including relevant amazon keywords throughout, avoiding long descriptions and staying true to Amazon’s 200-word limit. You should have a well-optimized product description that will help improve your product’s search rankings on the amazon marketplace, converting more browsers into buyers. Just remember to keep your target customer and keywords in mind when writing, and to make sure your descriptions are both informative and concise.


2. Successful Sellers Write for Their Audience

Being an online entrepreneur can be tough. You’re constantly having to think about how to reach new people and pitch your product or service in just the right way. And one of the most important things to keep in mind when you’re doing this is to keep your customers attention. Keep reading for some tips on how to get to know your target audience so you can make the most of your online entrepreneurial endeavors.


When writing an Amazon product description it’s important to remember who your potential buyers are. Have a better understanding of what information they need and what language will they understand. Keep these things in mind as you’re crafting your copy so that you can appeal to your ideal customer.

Do your research

This one should go without saying, but it’s important to do your research when you’re trying to figure out who your target audience is. There are a few different ways you can go about this. First, look at your existing customer base. Who are they and what do they want? You can also look at your competitors listings and see who they’re targeting and why. Finally, don’t forget to use good old-fashioned market research techniques like surveys and focus groups. These can give you a wealth of information about who your target audience is and what they’re looking for.

Get specific

When you’re first starting out, it’s tempting to try and be everything to everyone. But trust us, it’s better to get specific when it comes to targeting your audience. It’s much easier (and more effective) to reach a small group of people who are really interested in what you have to say than it is to try and reach everyone with a generic message. So take some time to really hone in on who you want to target, who are your potential buyers and what they want from you. The more specific you can be, the better off you’ll be in the long run.

Keep it real

Finally, make sure that the people who you want to reach with your message is the right customer. It’s easy to get caught up in who we want our customers to be (i.e., rich, famous, etc.) but if those people aren’t actually interested in what we’re selling, then we’re not going to be able to reach them no matter how hard we try. So be realistic about who your target client is and make sure that they’re actually people who would be interested in what you have to offer before you start trying to reach them.

Figuring out your clientele is an essential part of being an online entrepreneur. Without knowing who you’re trying to reach, it will be very difficult (if not impossible) to effectively pitch your product or service. So take some time to do your research, get specific, and keep it real when it comes down to defining your target audience—it will make all the difference in the success of your business venture!

3. Use Power Words

power words

In today’s world, businesses are highly competitive. No matter what you’re selling, chances are there are dozens of other companies selling something similar. So, how do you make your product stand out from the rest? The answer is simple: by using the right words.

Power words are words that pack a punch and provoke an emotional response. Some examples of power words include “amazing,” “incredible,” “essential,” and “game-changing.” When used judiciously, power words can really make your product descriptions pop—just be careful not to overdo it!

Sure, it may seem like a small thing, but the words you use in your product descriptions can have a big impact on whether or not someone decides to buy from you. That’s why it’s so important to choose your words carefully. But what exactly are power words, and how can you use them in your product descriptions? Keep reading to find out.

What Are Power Words?

Power words are simply words that have a lot of positive associations. They’re the kind of words that make people feel good when they see them. And when people feel good about something, they’re more likely to buy it.

Some examples of power words include:

– Amazing

– Life-changing

– Transformative

– Revolutionary

– Game-changing

As you can see, these words all have one thing in common: they’re all very positive. And when used in the right context, they can be extremely persuasive. Here’s a quick example of how powerful words can be used in a product description:

“Our new shower head is truly transformational. It will change the way you think about showering forever.”

See how that works? By using just a few power words, we’ve taken an ordinary shower head and made it sound extraordinary. And that’s exactly what you want to do with your own product descriptions.

Of course, it’s important to remember that power words should be used sparingly. If every other word in your description is a power word, it’s going to start to sound fake and forced. But if you use them judiciously, they can be a very effective tool for boosting sales.

Words are powerful things—and that’s especially true when it comes to marketing and sales. The right word can make all the difference in whether or not someone decides to buy from you. So if you’re looking for a way to give your product descriptions a boost, try sprinkling in some power words. Just be sure not to overdo it—a little goes a long way!

4. Highlight the Benefits, Not the Features

Your potential clients don’t care about all the specs and technical details of the product—they just want to know what’s in it for them. So, make sure you highlight the benefits of the product rather than listing its features. For example, if you’re selling a blender, don’t just say that it has a 600-watt motor—explain how that powerful motor will make smoothies in seconds flat.

Benefits and features

Why You Need to Make the Switch

You’re probably familiar with the saying “Sell the sizzle, not the steak.” When it comes to your website or product, that means you should be highlighting the benefits, not the features. But what’s the difference, and why does it matter? Let’s take a closer look.

What are the Features?

In short, features are facts. They’re what your product or service does. For example, if you’re selling a new type of toothbrush, some of its features might be that it has 2 rows of bristles, an ergonomic handle, and is available in 5 colors.

What are the Benefits?

Benefits are what your product or service does for its users. In other words, they’re the result of using your product or service. So continuing with our toothbrush example, some of its benefits might be that it helps users clean their teeth more effectively, makes brushing more comfortable, and allows them to express their personality through their choice of color.

Why Benefits Matter More Than Features

When you’re trying to sell somebody on your product or service, benefits will always trump features every single time. That’s because people don’t really care about what your product or service does; they care about what it can do for them.

Let’s say you’re trying to sell a new type of software that helps businesses track their inventory. If you focus on the features—the fact that it can track an unlimited number of products in real-time across multiple locations—you might get eye-rolls from customers because they don’t really care about that. But if you focus on the benefits—the fact that it can help businesses save time and money by eliminating manual inventory checks—you’ll probably have their attention because that’s something they actually care about.


Remember: when you’re trying to sell somebody on your product or service, always focus on the benefits instead of the features. By doing so, you’ll be able to connect with customers on a deeper level and show them why your product or service is something they need in their lives.

5. Use Rich Media

example of rich media

Product images and videos are worth a thousand words—literally! In order to give clients a better idea of what your item looks like and how it works, write product descriptions with high-quality images and video footage whenever possible. This will help them visualize using your product in their own lives and see just how awesome it is.

What the Heck is Rich Media, Anyway?

You hear the term “rich media” thrown around a lot these days, but what exactly is it? In its most basic form, rich media is simply any content that goes beyond plain text. This can include anything from images and videos to audio and animation.

While that definition might seem a bit broad, there are actually several different types of rich media that are commonly used online. We’ll take a closer look at four of the most popular ones: images, videos, audio, and animation.


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Images are probably the most common form of rich media you’ll encounter online. They can be used to add visual interest to a website or blog post, break up large chunks of text, and convey complex concepts quickly and easily. In addition, images can also help improve your search engine optimization (SEO) by providing additional keywords for Google and other search engines to index.


Videos are another popular form of rich media that’s often used on websites and social media. Thanks to platforms like YouTube and Vimeo, it’s now easier than ever to embed videos onto your site or share them with your followers. Videos are a great way to add personality to your brand and connect with your audience on a more personal level.


Audio files are another type of rich media that can be added to websites and blogs. They’re often used to add music or sound effects to web pages, but they can also be used to create podcast episodes or record short messages for visitors. Audio files provide another way for you to engage with your audience and stand out from the competition.


Finally, we have animation/GIFs. These are short video clips that loop continuously, making them perfect for adding a touch of fun or personality to your website or social media profile. In recent years, GIFs have become incredibly popular on sites like Tumblr and Twitter as a way to communicate messages without using words.

As you can see, there’s a lot more to rich media than meets the eye! By understanding the different types of rich media and how they can be used, you’ll be able to choose the right ones for your product listings and give your visitors an even better experience. So go forth and add some multimedia goodness when writing product desciptions. Your visitors will thank you for it.


Improving your current amazon listings or writing new compelling product description doesn’t have to be hard — just following these five simple tips can make a big difference. Start putting these tips into practice today and see how much more successful your affiliate marketing business can be! By implementing these simple tips you can be better than most amazon product description writers and professional sellers outranking them in amazon’s search engine.

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